http://www.feliciareyesdesign.com/felicia daily 0.75 2026-01-09 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/9ec3cf29-6d55-4688-82d3-0c83b143beeb/IMG_7803.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/e42465c6-2c70-41c1-93ae-8bc766300d81/IMG_4674.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/98dc0172-86e6-4211-a48c-611f2669425c/IMG_4685.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/98b46172-51e0-4d46-801b-c8eee123b8b9/IMG_7953.jpg About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/81766328-a17f-4482-81ad-de42a3897007/IMG_4316.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1755042626997-H7WX1TOJGA3PX73IGUYU/IMG_2623.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/2728c884-b6bd-4c34-aae8-02a251d46584/IMG_6227.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/a165a8e8-fbc5-414d-8b3a-45d4e7a4b898/IMG_6054.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/cc293fd9-8c7a-4c2e-8a4a-dc6825cc2ea9/IMG_6004.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/3150a4e5-087c-4f7b-b629-9f1171f1e530/IMG_6005.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/cb5b6246-0974-4a87-aa11-0a8772bf5e1b/IMG_5712.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/cb00ed01-61b0-4036-bc77-e99f144468bb/Whitagram-Image+2.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/2ac34f43-11a0-49c4-816a-f5f9c90e58ca/IMG_8793.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/5efee63e-1744-4d8b-8b13-2889a88cd0af/Whitagram-Image.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/536fe715-6ed4-428a-9efd-90ba8e4dd41e/IMG_0730.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/8d67762f-5367-4b3e-b267-29e98ad7ded8/BFF8A354-D4A6-4DF1-9ACA-7CB397373FED.JPG About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c4d607ed-d9e9-4f22-8e9d-dff57ab63728/IMG_7056.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/67a99bce-7783-4896-8625-b2fb4bd08237/IMG_6140.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/00758a80-2204-40c8-a078-23bcd12dd6b2/IMG_8239.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/a95532c9-1a59-4cc8-a62c-9ef7c0a82906/IMG_9229.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1755043547185-LM1A29L7RTTJI86WL0KF/1108616A-DFEA-43B6-9623-50647A752C21.jpg About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/a424074e-456c-47a8-a8a6-c5ad63d44244/IMG_5337.png About https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c7c5dbdb-8f88-45b3-95f5-a8de80693706/Felicia_Reyes.jpg About - Hello✌ I’m Felicia, co-founder of Let's Get Weird, a brand & culture strategy studio created to defy convention. I’m a design strategist with a specialty in branding and visual design. I’m currently Group Creative Director at Celery Design Collaborative, where I lead a team of creatives building brands for sustainable technologies shaping our future and present. My role blends creative leadership with strategic thinking to design systems that scale with mission-driven companies. Previously, I was Creative Director at West, a venture studio, where I focused on the intersection of design and strategy—helping portfolio companies translate their vision into meaningful, high-impact brands. Studied Design Strategy at California College of the Arts, where earning an MBA shaped my approach to blending business thinking with creative vision. Instructor of Brand Strategy at Parsons The New School. Based in Brooklyn, NY. felicia@letsgetweird.co LinkedIn Insta https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/a7a207b2-3ef5-4fae-adc8-227352c2e8bb/_gloss_5x5_blurple.gif https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/113342b5-61b7-49ef-bb01-8598b951812c/Felicia+Reyes.png https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c6d76063-78a6-4c2c-9530-40531c8eb1cf/IMG_3789.JPG http://www.feliciareyesdesign.com/new-page daily 0.75 2017-09-19 http://www.feliciareyesdesign.com/more-work daily 1.0 2026-02-16 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/48be9a5b-c720-4cb6-bcda-05d2ade6b34a/FeliciaReyes_BureauofPlay2025.jpg http://www.feliciareyesdesign.com/more-work/cor-hdmf3 monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1593370281156-H1VPDJ1IM1VKELNAIW60/COR_PLAYBOOK_1.0_%5B061220%5D19.jpg Work - COR — Design System https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/f99812e3-beea-4343-89c2-c3dc9016404f/ezgif.com-gif-maker.gif Work - 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Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/d1ab107c-0404-4c3a-a93b-45120bae58d0/EndeavourEvents+2.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c371e053-30b3-4fd3-ae79-789e77537dec/EndeavourEvents11.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/2c1f2edb-18d0-4fd6-aa1c-ca219be2919b/EndeavourEvents10.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c1a39c23-faf4-4150-a6cc-1e97375f0544/EndeavourEvents8.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/331a05e0-5373-4c5f-847d-aeef5d7194a6/EndeavourEvents9.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/a06d9303-ca42-41ab-9504-a9516c72bbac/EndeavourEvents14.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/b72954dc-71c3-43da-8b5c-9e940d4626ad/EndeavourEvents7.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/7035f8c1-3df0-4685-ba02-375e7799c255/EndeavourEvents5.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/00a7a082-8358-4d0e-999f-10250d4d0e87/EndeavourEvents15.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/19e80e5b-622b-467b-83e4-3d31d67a0451/Screenshot+2026-02-03+at+9.31.23%E2%80%AFAM.png Selects - Endeavour — Experience for Impact https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/44897d77-d4c0-4809-a952-8fcb44a66983/Screenshot+2026-02-03+at+9.31.15%E2%80%AFAM.png Selects - Endeavour — Experience for Impact http://www.feliciareyesdesign.com/selects/project-three-sng7y-wj7c4 monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1771264916580-4RSR25YVY2BP5XINTJQD/Google%2BAU%2B2.png Selects - Google AU — YouTube Campaign https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1771264955655-W0T7KJHTXPOM6ZHA6KDP/Google%2BAU%2B1.png Selects - Google AU — YouTube Campaign https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/ecc27086-c484-49a9-93c1-e7b0c7d7ec74/Maps+AU+Makeup+1.png Selects - Google AU — YouTube Campaign https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/7ed1cc31-6575-4f4b-82da-f6ef0d852f65/Maps+AU+Makeup+2.png Selects - Google AU — YouTube Campaign http://www.feliciareyesdesign.com/selects/endeavour-ecosystem monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/aa4d8428-fc93-4acb-a95b-6daf6dac740e/698a86b404370dab2f7defac_universal_upscale_0_f5cdad5b-e083-4aff-a639-7b83ba6730f0_0.jpg Selects - Endeavour — Ecosystem https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/2c8bccdf-2879-4ea5-94ab-59d8f4d070ca/TChero_image-speed-to-compute_resized-p-3200.jpg Selects - 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Endeavour — Ecosystem https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/ade03837-1d0c-4118-a3e3-e38c8d380bcc/R5B_3224.jpg Selects - Endeavour — Ecosystem https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1a8dc6a8-34f7-4d70-9a3e-3988be432dca/R5A_3619+%281%29.jpg Selects - Endeavour — Ecosystem https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/cc318d0e-5294-42ef-82b1-f9bb15b46692/R5A_3696+%281%29.jpg Selects - Endeavour — Ecosystem http://www.feliciareyesdesign.com/selects/monte-nido monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1ad56f09-b648-4acf-802a-853b36f23db7/Screenshot+2026-03-25+at+9.07.56%E2%80%AFAM.png Selects - monte nido — Advancing Impact in Health https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/78c7b9da-558f-4683-aa33-2517c8f1f0ac/Screenshot+2026-03-25+at+9.07.46%E2%80%AFAM.png Selects - monte nido — Advancing Impact in Health https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/4aeab69c-550e-4278-b4ef-a85bcf1624ee/Screenshot+2026-03-25+at+9.08.12%E2%80%AFAM.png Selects - monte nido — Advancing Impact in Health https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/df3d1248-4555-4ced-afba-a0fac5194e18/Screenshot+2026-03-25+at+9.09.02%E2%80%AFAM.png Selects - monte nido — Advancing Impact in Health https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/4a6dd249-fad1-4725-b849-1889f24615ea/Screenshot+2026-03-25+at+9.08.54%E2%80%AFAM.png Selects - monte nido — Advancing Impact in Health https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/108ed58a-888b-446b-abd3-8fbf02f5c370/Screenshot+2026-03-25+at+9.08.24%E2%80%AFAM.png Selects - monte nido — Advancing Impact in Health http://www.feliciareyesdesign.com/selects/vitamin monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/524aa722-4a8b-4618-a241-8d05e3eda6c4/Screenshot+2026-03-25+at+9.14.47%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/16b546a8-7351-4222-9759-137ed93f97e1/Screenshot+2026-03-25+at+9.13.21%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/0b43a996-e52d-43a0-9fd2-d02baddb498a/Screenshot+2026-03-25+at+9.13.44%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/f5213e78-29a2-41ae-9efc-e3867245499e/Screenshot+2026-03-25+at+9.14.28%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/5fe868db-62b1-45f0-8663-0de310b0f9e9/Screenshot+2026-03-25+at+9.14.14%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/bd2ab4df-fad4-4bd9-8f86-39e4223a39b8/Screenshot+2026-03-25+at+9.14.05%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/8f425f49-2223-4fc4-8580-8aa0efb2961b/Screenshot+2026-03-25+at+9.13.56%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/a1049ea8-da03-41b3-8ff5-cff4f8470dbe/Screenshot+2026-03-25+at+9.13.07%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c0b6ce00-7ea9-406c-815a-4b02e22f2a01/Screenshot+2026-03-25+at+9.12.48%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/392423b5-6127-4676-976a-f1055641b7e0/Screenshot+2026-03-25+at+9.12.41%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/efff7233-8e9f-4214-9c29-f0094e909626/Screenshot+2026-03-25+at+9.12.28%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/27c7f932-d52b-4256-a015-a24d861c7f01/Screenshot+2026-03-25+at+9.12.15%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/d9873d06-51db-4bff-b8d8-e5d7b447ed3f/Screenshot+2026-03-25+at+9.11.57%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/f38b1463-dfdb-4eb4-91ec-6f440e229a6a/Screenshot+2026-03-25+at+9.11.43%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/0cb9cd33-53fb-4ffa-b041-cfe1e575db8c/Screenshot+2026-03-25+at+9.11.31%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/7e317fb7-9c94-42c9-b756-e6fd0e3b1ff1/Screenshot+2026-03-25+at+9.11.16%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/75961837-8130-4111-86e3-317a78c28b0c/Screenshot+2026-03-25+at+9.10.24%E2%80%AFAM.png Selects - Vitamin Lab — Better Experiences. Better Health. http://www.feliciareyesdesign.com/selects/project-two-ky966-n329z-nnx53-feazs-ajmse-85h2r monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c1055cd7-ee15-4424-a0c2-3db115dbc901/Stakeholders.webp Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/be82a23e-9d7f-4d9a-b1a7-b22ef6399175/ro-PosterCards.jpg Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/af4e541a-1d42-4020-9e60-5bfe7d4ee0e6/ro_poster.jpg Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/dfa7f41b-76ef-4f87-9eea-b2d62d5b6ec9/ro_poster2.jpg Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/501f45ba-fb4d-47d1-bf48-59bbe4703336/ro_1.png Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/c98ae813-dd17-4266-8c2d-ce8ef9f26397/ro-x-CV-treatment-cards.png Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/0cebf282-5276-4332-9581-899bd1cb7b30/ro-x-CV-treatment-cards_2024-04-02_17-08-49.png Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/45f0059f-137b-404b-a975-e33e456e7bb5/ro+9.04.46%E2%80%AFAM.png Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/094ad6a2-74eb-4a36-9c13-6438717f502f/ro+9.04.36%E2%80%AFAM.png Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/39a3ad75-fc82-4179-a0e7-27305ee9c431/ro+9.03.55%E2%80%AFAM.png Selects - ro — Patient-Centric Healthcare https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/6dad678b-1e63-4bdd-ba9f-48b9d61975b8/ro_shoot1.png Selects - ro — Patient-Centric Healthcare http://www.feliciareyesdesign.com/selects/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-alf85 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/d18e3f20-46be-4d60-a849-1703c5ef31aa/OneSkin_1.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/054b8d47-9df9-42b1-8ca3-8210c78f46dd/OS_exp3.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1770c120-74b7-4e06-b520-b2887eafecc2/OS_exp2.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/1770120961338-SFC5KMVX0UKPYJICICQ5/Oneskin_beforeAfter.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/7d02d688-104c-49c6-a5c2-39ca579052e8/OneSkin_2.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/3bdcabfb-a22d-423b-8f66-c293375e330f/OneSkin_0.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/9797eadc-db22-4f75-b669-cec6026d5c53/OneSkin_9.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/06c211c1-f271-4328-8692-68c29b7cc72f/OneSkin_4.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/e7116dd1-608c-42dd-a827-2d751a24f90a/OneSkin_6.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/63be54f3-cdb9-4927-bdae-912ea384a543/OneSkin_8.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/fd8b4687-6b37-4b12-9732-35df9ae255ac/OS+Artboard+54.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/b184fa8b-d45f-4643-b1a4-b7a80408b7ad/toolkit.png Selects - OneSkin — Longevity Science https://images.squarespace-cdn.com/content/v1/53fe998ae4b0bf4d2831d065/d382caf8-91bf-4056-836a-a8b1785eb2a6/OS+Artboard+55.png Selects - OneSkin — Longevity Science