Google x MoMa

Brand Collab x Experience

Brand Strategy · Experience Design · Cultural Moment

As MoMA prepared to close for renovation, Google partnered with the museum to create a digital extension of its galleries—amplifying access to emerging, diverse artists.

Impact: 100K+ members · 2.6M annual visitors

Agency: Essence Global

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Cross-Screen Masthead : A 2-3 minute look inside the minds of MoMA artists, featuring exclusive interviews shot over Duo (Copy)
Programmatic Display Gallery Ad : space becomes gallery space as artwork takes over where ads would be, courtesy of Google + MoMA (Copy)
Interactive Artist Backstory : Partner with the NYT Brand Studio to build a custom article that hosts the story of our partnership with the MoMa. (Copy)
MoMA Memories Gallery : Exclusive Google Photos X MoMA Albums with the best portraits of the community taken with the MoMA art. Only accessible through the Google Photos app. (Copy)
YouTube AR Companion : Bring the artwork outside the ad module and into your own real space, using YouTube’s built-in AR capabilities. (Copy)
Ambient Screens : We’ll add our featured works to Chromecast and Home Hub ambient screens across the US, with attributions to the artists and the MoMA. (Copy)
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