Saltbox, dedicated to revitalizing American modern merchants, launched the Drive Across America campaign to build awareness and community nationwide. I led the creative team in close partnership with Saltbox’s in-house group, shaping brand strategy, experience design, and culturally relevant activations.

The campaign featured a Saltbox-branded truck and trailer traveling cross-country, hosting events at key stops to engage members, local communities, and civic leaders—creating meaningful connections while amplifying the brand’s mission.

Impact Community-driven engagement · Scalable experiential campaign

Team: Senior Designer · Production Designer
Client Side: Creative Director · Social Designer

saltbox.com