ALTRO — DESIGN + COMMUNITY

Following its Series A, Perch partnered with West on a complete rebrand to support the company’s next phase of growth. The work included a new name and identity, website, launch strategy, and go-to-market system—reframing the brand as Altro: bold, human-centered, and built to empower.

The brand came to life through a manifesto film, audio stories from real users, and photography that captured the strength of Altro’s community—establishing a clear, values-driven platform for national expansion.

Impact: $18M Series A raised · Investors cited brand work as a key driver

Agency: West
Photographer: Maya Iman