COR — DESIGN SYSTEM
Health Tech / Preventative Health
Category Definition · Brand Systems · UI · Packaging
COR Health set out to rethink how people engage with their health—shifting from passive tracking to clear, actionable insight. We created a brand system that makes complex blood data feel understandable, human, and empowering across product, digital, and educational touchpoints.
Impact: Launched a 500-person research study linking lifestyle behavior to blood chemistry changes—establishing the foundation for a new category of everyday health tracking.
Agency: WEST
Design Team: Sam Renwick · Adam Hazard