As Ro prepared to close a Series D, the company partnered with West to clarify its brand opportunity while scaling multiple care verticals. Working as an extension of Ro’s internal brand and marketing team, we collaborated closely with founders and senior leadership to establish a strategic brand foundation and custom frameworks spanning verbal, visual, and experiential expression.

The resulting system enabled Ro’s teams to scale cohesively, aligning internal operations while reinforcing a patient-centric approach to care.

Impact Scalable brand architecture · Cross-vertical alignment · Patient-first credibility

Team: West Venture
Client Side: Creative Director · Partner Stakeholders

ro.co